Beauty is science. business is psychology

The only science & evidence-based beauty programme that gives you the treatment certificate & sales methodology in one

Beauty is science. business is psychology

The only science & evidence-based beauty programme that gives you the treatment certificate & sales methodology in one

There are people less talented than you who are fully booked

let me guess...

You know you're capable. You've always known. But somewhere between wanting it and doing it, a voice — yours or someone else's — keeps finding reasons why now isn't the right time. You're not ready. You need more experience. Get a stable job. And my personal favourite:

"Be realistic" - whatever that means.

Nobody told you how confidence is actually built — or how the brain builds trust. How clients decide. How to take someone from curious to booked without pushing.

That's not your failure. That's a gap in your education. CA Academy was built to close it.

You are skilled enough. You are just not being taught the right things.

5x qualified teeth whitening specialist. Here is my story

about your mentor

chelsea bint khadija

Before CA Aesthetics [CA Aesthetics is my own cosmetic teeth whitening practice], I had certificates collecting dust while delivering Evri parcels [Yes, in my Niqab] — not because I lacked ability, but because nobody had taught me how to turn a skill into a business people actually trusted and booked consistently.

I had a background in psychology and corporate sales, but beauty was different. Beauty is emotional. It is identity, confidence, trust, insecurity, vulnerability. Most beauticians genuinely want to help people, not “sell” to them.

And that is where most people -including myself- get stuck.

Because the hardest part was never the treatment itself. It was the part after:

➤ the consultations that went nowhere,

➤ the “I’ll think about it” messages,

➤ undercharging,

➤ overthinking,

➤ watching equally qualified people somehow attract clients effortlessly while you wonder what you are missing.

I became so frustrated that I stopped taking clients altogether and went back to delivering parcels for pennies, but the pain of knowing that I could make my entire daily wage in a single hour when people truly trusted what I was offering kept nagging at me.

So I stopped waiting to feel ready and started studying why some people get booked and others don't.

That sent me back to the drawing board — and into the research.

I completed certifications through Harvard, Yale, and Google in behavioural science, consumer psychology, and the psychology of negotiation. Then I built GLOW™. And then I built CA Academy.

Now I am the only 5x accredited cosmetic teeth whitening specialist in the UK — so what I teach you isn't one school of thought. It's the best of every programme I've completed, distilled into one.

This is not surface level sales advice. It is academic research applied to the beauty industry for the first time.

apply now

Most beauty courses teach the treatment...

Very few teach what actually gets you booked.

INSIDE CA ACADEMY, YOU’LL LEARN HOW TO…

Master the clinical side of cosmetic teeth whitening

Learn how to deliver treatments safely, professionally, and confidently with a strong understanding of products, protocols, client safety, and legal boundaries.

Attract clients without becoming fake or pushy

Master the clinical side of cosmetic teeth whitening

Learn how to use communication, emotional marketing, and sales psychology ethically & confidently.

Turn your skill into a real business

Master the clinical side of cosmetic teeth whitening

Turn your skill into a real business

Create a beauty business with more structure, confidence, consistency, and long-term growth potential.

WHAT YOU GET IS NOT ANOTHER BEAUTY COURSE WITH A SALES MODULE BOLTED ON AT THE END...

Two Certifications. One Complete Beauty Business System.

Certification I

Clinical Cosmetic Teeth Whitening

Master the professional clinical foundations of cosmetic teeth whitening, including:

Clinical foundations
Treatment protocols
Client safety
Consultations & aftercare
Luxury client experience

apply now

Certification II

Beauty Business Psychology & Client Acquisition

Learn from the beauty industry’s only sales framework built from neuroscience, behavioural psychology, and motivational research including:

Sales & behavioural psychology
Branding & positioning
Content & client attraction
Trust & luxury perception
The GLOW Framework

apply now

Your clients aren't making a logical decision when they book. They're making an emotional one — then they justify it with logic later.

That's why learning the treatment alone is not enough.

CA Academy gives you two fully accredited certifications, not one. The science of the treatment and the psychology of why someone chooses you to deliver it are not separate subjects.

When you understand both — you stop guessing. You stop undercharging. You stop waiting to feel ready.

Beauty is science. Business is psychology.

would you give me £1999 once if i gave you £1999 every week?

That's the difference between learning a treatment and learning a skillset that becomes a business.

At £99 per hour, £1,999 a week is just 20 hours of work.

The full programme price is £1,999. The Founding 10 rate is £999 — 50% off, first cohort only.

This discount exists once. When the Founding 10 is filled, it's gone.

If not now, when?

Apply now

100% money back guarantee

We are so confident in our science-backed system that if you don't book your first client within 14 days of launching, we will give you 100% of your money back! No ambiguity. Full details in the terms.*

Let Science Speak.

This page doesn't have testimonials yet. It has ten spaces. The first success stories are being written right now — and yours could be one of them. What you will find in the meantime is a science-backed methodology, a full guarantee, and my complete attention on the people I select.

the founding 10

Ten people. Not twenty. Not fifty.

The Founding 10 is intentionally small, selective, and personal. The people selected will be part of the very beginning of something entirely new in the beauty industry — a science-backed approach to business, psychology, and client attraction that has never been brought together like this before.

There will only ever be one Founding 10. This pricing, this access, this moment will not come around again.

Talent is common. People willing to take action despite fear are rare.

If this equally excites and scares you — you're probably exactly who we're looking for.

APPLY FOR THE FOUNDING 10

This programme is intentionally selective.

We are only looking for ambitious people ready to stop overthinking and start building something real.

If that's you, then

Three months from now you will either be building something or still thinking about it. The only variable is what you decide today.

CA Academy

*Terms & Conditions Apply

Beauty is science. business is psychology

Beauty is science. business is psychology

CERTIFIED BY

I'll be honest...

this is not for you if,

BUT, THIS IS FOR YOU IF...

There are people less talented than you who are fully booked

let me guess...

5x qualified teeth whitening specialist. Here is my story